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🔍 PDF · 12 pages

Local SEO Checklist for SMBs

47 concrete actions to improve your local ranking today. No jargon. With clear steps you can execute yourself.

47

Concrete actions

6

Topic blocks

0

Unnecessary jargon

Google Business Profile

11

Claim and verify your Google Business profile
Business name exactly as it appears in the real world
Correct primary category (+ relevant secondary categories)
Complete address in consistent format with your website
Local phone number (preferred over 800 or VoIP)
Updated business hours (including holidays)
Business description with local keywords (750 characters)
At least 10 quality photos: exterior, interior, team, products
At least 5 reviews of 4+ stars
Respond to ALL reviews (positive and negative)
Create at least 1 post per week on Google Business

On-Page Optimization

10

Title tag with city/local area on each key page (max 60 chars)
Meta description with address or service area (max 160 chars)
Unique H1 per page with local keywords
Clean URL: domain.com/city-service (no IDs or numbers)
LocalBusiness schema markup implemented
NAP (Name, Address, Phone) consistent across entire website
"Service Areas" page if you serve multiple cities
Google Map embedded on the contact page
Load time < 3s on mobile (check with PageSpeed)
Site 100% responsive and mobile-friendly

Citations & Local Directories

10

Yelp: complete profile with photos and description
Bing Places: same NAP as Google
Apple Maps: verify listing
Facebook Business: correct category and address
Local Chamber of Commerce directory
Industry-specific directories (medical, legal, real estate…)
Yellow Pages
BBB (Better Business Bureau) if applicable
NAP consistency across ALL directories
Remove or correct duplicate listings

Reviews & Reputation

6

Set up Google Alert for your business name
Process to ask clients for reviews (email, WhatsApp, QR card)
Respond to reviews within 48 hours
Minimum 10 Google reviews to appear in the "3-Pack"
Request Yelp reviews (without offering incentives)
Monitor negative reviews and have a response protocol

Local Content

6

Blog with articles about relevant local topics
Specific pages per service + city if applicable
Mention local landmarks or areas in content
Participate in local events and post about them
Get mentions in local media or blogs (local link building)
Collaborations with complementary local businesses

Technical & Tracking

6

Google Search Console set up with no critical errors
Google Analytics 4 installed with conversions configured
Updated sitemap.xml submitted to Google
Active SSL certificate (https://)
Call tracking (to measure phone conversions)
Review local keyword rankings monthly

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