Express Brand Audit
10 questions to evaluate the health of your brand today. Identify what's working and what's blocking your growth.
How to use this audit: Answer each question honestly. Score from 1 to 5 (1 = very weak, 5 = excellent). Add up your score at the end to see where your brand stands.
Block 1 — Visual Identity
Does your logo read well at all sizes (from a favicon to a billboard)?
Test it by printing it at 0.5" × 0.5".
Do you have a defined color palette and use it consistently across all channels?
Includes web, social media, print materials and packaging.
Does your typography reflect your brand's tone and personality?
Compare with 3 direct competitors.
Block 2 — Messaging & Positioning
Can you explain what your company does in one sentence without jargon?
Ask someone outside your industry to repeat it back.
Is your value proposition clearly different from your competitors'?
If you don't know what your competitors say, research before answering.
Is your tone of voice consistent across all customer touchpoints?
Web, emails, social media, customer service.
Block 3 — Digital Presence
Does your website load in under 3 seconds on mobile?
Test with Google PageSpeed Insights (free).
Is your Google Business profile complete and has recent reviews?
Critical if you have local customers.
Does your content show real client results or just "generic posts"?
Testimonials, success stories, real process.
Block 4 — Customer Experience
Could a new customer understand what you do, how much it costs, and how to contact you in under 30 seconds on your site?
Test with someone who doesn't know your business.
Interpret your score
Strong brand
Your brand is well positioned. Focus on optimizing and scaling.
In development
You have good foundations but there are critical areas to improve. Prioritize the blocks with the lowest scores.
Attention required
Your brand needs fundamental work. Start with visual identity and messaging.
Did you identify areas to improve?
Our team can conduct a full audit and give you a concrete action plan.
✱ Talk to the team